YOUR STORY IS OUR STORY,
From the heart of Scotland to the soul of São Paulo, Passport Scotch whisky was born to travel.
IT ALL STARTED IN THE 60S
The 1960s were one of the most creative and experimental periods in history.
It was a decade of innovation and individuality. Of hope and optimism. Anything was possible.
This thirst for change wasn’t limited to London, New York or San Francisco. It was here in Scotland too. There was something in the water.
AN EXPERIMENTAL SPIRIT
In a small town in the north of Scotland, a new distillery had cropped up. And it was designed with innovation in mind.
Glen Keith was used for blending whiskies, carrying out trials and conducting experiments. And in 1965, Passport Scotch whisky was an experiment gone right.
Passport was different from other Scotch blends. It challenged the conventions of Scotch whisky. And with its iconic square, green bottle, it broke the mould.
Passport embodied the values of the 60s. It was adventurous and unconventional. It was vibrant and colourful. It was a free spirit.
SCOTLAND AT HEART
The distillery is located in the heart of Scotland in an area renowned for its whisky production.
And legendary master blenders, Alan Baillie and Jimmy Lang, embraced Scottish single malt and grain whiskies to create a unique blend of exceptional quality.
Since then, only the finest malt and grain whiskies from across Scotland have been matured and blended to create Passport.
A SCOTCH BORN TO TRAVEL
With its light, smooth blend, Passport was always destined to travel the world. And travel the world it did.
Like the samba in Brazil and the semba in Angola, Passport has never stopped moving.
With Passport, there are no borders or boundaries. It’s blended and matured in Scotland, aging in American barrels. Adored worldwide.
Every day is an adventure with Passport. Every Passport tells a story. It’s time to write your own.
Glen Keith Distillery was built and became the heart of the Passport Scotch blend.
Master Blender Alan Baillie and Jimmy Lang create Passport whisky.
‘Lucky Americans’ campaign began.
Passport launched in South Korea. It was the first Scotch whisky to be generally available.
Glen Keith Distillery becomes the home of Passport Scotch with the creation of the ‘Passport Experience.’
Passport Scotch transfers to Pernod Ricard, following the acquisition of Seagram’s.
In Angola, Passport exceeds 100,000 cases.
Passport launch in Russia.
Passport wins Gold Medal at 2014 and 2015 IWSC.